First of all, I live in Mississippi, so I can say this…

Major pet peave: businesses here in the great State of Mississippi really, really, really need to stop registering domains with a .ms extension (ie- www.yourdomain.ms).  No, it doesn’t stand for Mississippi.  It stands for Montserrat…as in “the island of”.

This is a classic case of trying to twist the market to meet your way of thinking…as opposed to changing your way of thinking to meet the market.

Everyone else in the world is probably scratching their heads wondering why a Mississippi company is using the domain extension for Montserrat.  You aren’t doing your brand any favors by trying to bend the rules.  The only way it will ever come across as clever is if your target consumer is equally ignorant.

Until ICANN opens up the naming system, stick to the .com’s.  Be creative, and come up with something that works or, at the very least, something that makes sense.  Your brand will thank you for it.

Ok, I’m off my soapbox now….