First of all, the ability to recognize a good idea when you see one helps promote an idea. Passion promotes ideas. You have to be anxious to see an idea take shape. The fear of losing a great idea promotes the idea. A team with a common goal promotes ideas. Which means having a healthy discussion around the idea, challenging it from all possible angles, getting to the heart of the idea and articulating it as simply as possible, providing inputs that make it better, making sure the execution brings it alive, are all ways of promoting what could well be a gem of an idea.

A good idea is a hidden truth waiting to be dug out.

Ideas are easy to kill, becaus they are fragile. Any activity that detracts from a chain of thought kills the idea. Complacency kills ideas, dictatorship kills ideas, short-sightedness, fear, and insecurity kill ideas. In advertising, being overprotective about brands kills good ideas. People who live within boxes kill ideas. A mismatch of tastes between the creative and the bouncing board kills ideas. It’s very subjective. That’s why it’s important to work with people with good taste who are committed to protecting and promoting great ideas.

- Ravi Deshpande