The importance of crafting a proper mission statement can never be understated. It involves positioning yourself just over the event horizon, in that “sweet spot” between what is and what is yet to come. You must be relevant today, tomorrow, and next year. Not too close as to appear redundant. And not too far out as to appear detached. Just right…

Never marry your mission to a particular technology, or you’ll wind up reinventing yourself like Xerox- from the “copier company” to the “document company.”

Instead, marry your mission to a methodology or philosophy. It’s much safer.