I was sitting on the couch this morning with my dog Bailey, as I do every morning, drinking my freshly-made smoothie, watching Fox & Friends. And, suddenly, there was Kathy Ireland. Now, I’m a child of the 80’s, so I remember Kathy Ireland…mostly from the early Sports Illustrated Swimsuit Issues, but that’s a different story. Apparently, however, Kathy found life and purpose beyond the bikini and was talking about her billion-dollar brand. In fact, she echoed some of the same points I’ve made here in the last few posts. So, I thought I’d share…
Posted by Ellison Belt. Ellison is a founding partner at Mojoloco, llc., an integrated branding agency based in Jackson, Mississippi.
Fresh thinking shatters boredom
and excites the fickle market...
we call this phenomenon "mojo-loco."