Ok, so there’s not really a box.  Blogs replaced those.  But that’s a story for another post.

Anyway, as we know, Microsoft is finally fighting back against the Mac/PC ads.  I have a suggestion for the folks on the MAC marketing team.  Play out the drama in your ads.  Dress up PC in some boxing shorts, give him some gloves, some boots with the little tassles on them…and give him some ‘tude.

Then, juxtapose the Mac guy’s calm, un-threatened demeanor against that.  Bring the off-screen drama to your 30-second spots.  It’d be a case of art imitating life…and a great way to take the sting out of Microsoft’s campaign, IMHO…