Here’s wishing everyone lots of eggnog, plenty of gifts and giving, and a wonderful holiday season. Enjoy the break, come back renewed, and bring in 2009 with a bang!

BK is now making Flame, a body spray that captures the essence of flame-broiled meat and allegedly makes you completely irresistible. That’s right….it’s not a typo…Whopper-scented body spray. So you can smell like a processed, flame-broiled meat patty. This gives a whole new meaning to the idea of “have it your way.” Someone stop these people. Save them from themselves. Are we at Rock Bottom yet?

Ok, so I’ve been holding my tongue on Burger King…but enough is enough already. It really should go without saying that the Burger King guy is just weird. The one where “the King” is peeking through the bedroom window? A little creepy. From there, we saw a glimmer of hope with the Whopper Freakout ads…..they weren’t great, but at least we got rid of The King. But, a good thing just can’t last….so next , Burger King trots out Hootie….Hootie! Yes, as in the Blowfish…in a jingle that would make Old Navy cringe.

This “Whopper Virgin” taste-test…will that finally convince we Consumers to buy the Whopper? I mean, if a Transylvanian Sheep-herder who lives on rice and pond-water likes it, why on Earth, pray tell, wouldn’t we? After all, if HE likes, and I don’t, then clearly…CLEARLY…I’m the one with the problem. I’m starting to miss The King.

I ran across an article this morning about a Stove Top Stuffing campaign set to launch in December. The idea is that Kraft (maker of Stove Top) will provide heating in various bus shelters and provide cups of warm stuffing to pedestrians forced to wait in the cold for their bus. The campaign will be localized in the Chicago area, but is generating buzz nationwide as an industry first. Stove Top will be the first brand to use “heat” or “warmth” as a street advertising tactic.

This illustrates beautifully something we here at Mojoloco have been “warming up” to in the past few months. Branding, as we say, is all about the “experience you create.” Therefore, if your brand is, for example, about creating a family atmosphere, then you can embed this perception in the consumer’s psyche by creating that experience through some sort of event or mini-event much faster than you can by running ads in print or multimedia. Of course, the catch to this is that you have to be true to that experience day in and day out. You can’t be on your best behavior the day of the event and then fudge the rest of the year….you have to make it real. Consumers are quick to sniff out a fraud.

Bottom line, if you wish to be known for a certain sensation or experience, then create that experience for your consumer. Build a campaign around it. And then follow it up with daily reinforcement.

The American Lung Association of Mississippi called on Mojoloco to help update their web site. The organization relies heavily on their site to provide the public with education and information about their various activities and opportunities. Mojoloco will be organizing the information, building a new look and feel, and providing a complete Content Management System that allows authorized staff members to easily update information on the fly. Mojoloco welcomes the organization to our family! Look for the new web site to go live by 2009!

Mojoloco welcomes two new clients to our family- Soccer Seen, Inc. and ShowMyGame.com. Soccer Seen, Inc. is building a social networking platform for soccer clubs that will include tournament bracketing, club management, team and player profiles, and promotional tools. Mojoloco will be drafting a positioning strategy for the company in addition to providing brand management and consulting. ShowMyGame.com has already built a successful web site that allows athletes to upload video clips of themselves doing what they do best. Mojoloco will be tasked with refining the brand, developing vertical markets, and creating new revenue streams. Both companies are excellent examples of the Web 2.0 model, and we’re excited to be part of their growth!