My last post regarding burger King was well-timed, it seems.  My intent was to speak my mind, as usual, and then let it go…move on.  There are better topics in the branding world to discuss than Burger King’s horrible positioning strategy.

Until now…

In the news today:

BK is now making Flame, a body spray that captures the essence of flame-broiled meat and allegedly makes you completely irresistible.

And if that were not enough to up your game, use the Flame online mood maker tool at firemeetsdesire.com to turn your computer screen into a fireplace, sunset, etc.

That’s right…it’s not a typo…Whopper-scented body spray.  So you can smell like a processed, flame-broiled meat patty.  But hey, don’t take my word for it…you have to see this yourself…

http://www.firemeetsdesire.com

This gives a whole new meaning to the idea of “having it your way.”  Gag or no gag, this can’t be helping the BK brand.  Their brand management and marketing team should whipped with cane poles…publicly.

Oh man, methinks it’s time for an intervention.  Someone stop these people.  Save them from themselves.  Are we at Rock Bottom yet?  Surely it can’t get any worse…

Can it?