Domino’s Pizza is on a taste-test attack against Subway.  Domino’s recently rolled out oven-baked sandwiches (which is a sketchy brand strategy, but that’s a different story).  Taste-test results show Domino’s on top.  Of course, Subway doesn’t like this.

It always fascinates me when companies threaten legal action against a competitor in order to change the mind of their consumers.  Does Subway really believe that a lawsuit against Domino’s will suddenly make their sandwiches taste better?  Do they intend to browbeat their consumer’s taste buds into submission?

Psst!  …Subway…it doesn’t work that way.

Kudos to Domino’s for biting back in a public venue in their latest ad…

Nice move.  Very nice.  Might even make a lawsuit worthwhile.

When faced with a superior product…or more positive perception of a lesser product (because it really doesn’t matter which is the case)…the best thing to do is to bone up on your product development and release a better product.

You can’t sue your way out of a bad idea, an inferior product, or negative perception.