We’ve had the joy of working with PFE30 for almost a year and we’re excited to announce that the company is launching its first performance-based campaign.  PFE30 is officially the first Mojoloco client to begin this push towards new marketing tactics and performance-based media.  The company will begin its campaign through Google AdWords, and will target a very precise local area.  PFE30 offers a premium product, and early reseaerch indicates that the company should do well with this approach.  It’s an excellent way to increase transparency and maximize ad dollars during difficult economic times.  We at Mojoloco are excited about this opportunity with PFE30 and vendor Burns Smith at WSI.