The economy is getting the blame for alot of things lately. And, it IS to blame for some things. But for others, it isn’t. I’ve decided that actual, real blame is due in around 50% of the time. Don’t ask me how I arrived at that figure…I couldn’t tell you…it’s honestly just a guess. I’ve no doubt that there are many business affected by the recession. But I also know this: for every business in that group, there is another business who has chosen to focus on service, increase the relevance of their product, enhance the positive experience for their consumers, and provide greater value for the price. These businesses are thriving. Why?

I’ve been invited to speak at the PR Association of Mississippi meeting in Tupelo on March 19. The requested topic is “the impact of social media on public relations.” This is always an interesting topic, and I love talking about it. This is a topic that truly engages the audience.