The board of the College Savings Program of Mississippi awarded AKF Consulting, Broderick Advertising, and Mojoloco a 3-year marketing contract for MACS and MPACT, the state’s 529 and supplemental college savings programs. AKF Consulting of New York was selected as the primary contact, Broderick Advertising was selected to handle traditional media, and Mojoloco was designated as the new marketing & social media specialist. We are very excited to be working with AKF Consulting and Broderick Advertising on this account! It’s a great opportunity to interface with other talented marketers, which we enjoy. Further, we tip our hats to Tate Reeves and the board of CSPM for recognizing the need for social media and new marketing as a key part of their marketing strategy. This is uncharted waters for the State of Mississippi, and for 529 programs in general. So, we look forward to the opportunity to implement something new, exciting, and successful!
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