US Advertising Spending, by Media, 2006-2010 (% share)
|
2006 |
2007 |
2008 |
2009 |
2010 |
| Newspapers |
21.10% |
19.40% |
16.50% |
14.60% |
13.20% |
| Local and national spot TV |
12.20% |
11.10% |
11.20% |
10.60% |
10.00% |
| Internet* |
7.90% |
9.20% |
10.60% |
12.50% |
14.20% |
| Custom publishing |
8.00% |
8.90% |
9.50% |
9.70% |
10.10% |
| Terrestrial radio |
9.30% |
8.80% |
8.40% |
7.90% |
7.30% |
| Broadcast network TV |
8.10% |
8.00% |
7.90% |
7.90% |
7.60% |
| Cable network TV |
7.40% |
7.50% |
7.90% |
8.50% |
8.70% |
| Yellow pages (print) |
6.30% |
6.10% |
6.00% |
5.50% |
5.00% |
| Consumer magazines |
6.10% |
6.10% |
5.50% |
4.90% |
4.70% |
| Product placement |
2.40% |
3.10% |
4.10% |
4.90% |
5.80% |
| B2B magazines |
3.90% |
3.90% |
3.80% |
3.60% |
3.60% |
| Out-of-home/place-based** |
2.80% |
3.00% |
3.10% |
3.30% |
3.30% |
| Local and regional cable TV |
2.60% |
2.70% |
2.80% |
2.80% |
2.80% |
| Broadcast syndication TV |
1.30% |
1.30% |
1.40% |
1.40% |
1.40% |
| Video game advertising |
0.10% |
0.20% |
0.40% |
0.70% |
1.00% |
| Cinema advertising |
0.30% |
0.30% |
0.40% |
0.40% |
0.40% |
| Mobile advertising |
0.20% |
0.20% |
0.30% |
0.50% |
0.80% |
| Satellite radio |
0.10% |
0.10% |
0.10% |
0.20% |
0.20% |
|
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