We are happy to have been associated with the Epilepsy Foundation of Mississippi’s annual fund raising event, “Off the Leash for Epilepsy”, this past weekend. The foundation raised awareness and lots of money for their programs and services for Mississippians living with seizure disorders. They also set a record for total sponsors! Mojoloco helped in naming and branding the event as well as production and public relations throughout the event lead-up. This is the second year we’ve helped the foundation with their major annual fund raiser. We had a blast- with the people and the dogs- and look forward to next year’s event!

We are very excited about this project! For the past couple of months, we’ve been getting to know David Russel and his online donations company, Pledgemail. Based on initial research and the development of his brand strategy, Pledgemail is now re-branding as 10Beyond.com. The name ties back to the company’s mission and core value of encouraging each person to inspire 10 people beyond themselves. Nationally-known speaker and non-profit resource Ted Hart has had very positive and encouraging things to say about the project thus far. 10Beyond.com will be conducting beta-testing of their software new My10 Program for non-profits in September and October. We’re all very much looking forward to launching the new brand in October!

We’ve been thinking about it for months. We’ve interviewed a number of very qualified candidates. We’ve taken our time. And, finally, we’ve made a decision on hiring our newest team member. Mojoloco welcomes Holland Familia to the team!

Holland comes to Mojoloco from the Godwin Group, and is finishing up her Master’s degree at Mississippi College. When she joins the team on August 25th, she will be working with new clients to develop and manage their brands. She’ll also be helping us explore some opportunities in new markets. We’re very excited to have her on board.

Mojoloco welcomes a new client to the family! Kami, as she is professionally known, is a public speaker engaging the platform of “the power of one, exponentially.” Kami is preparing to take this message of hope, joy, and accountability to churches and faith-based organizations across the country in the spring of 2009.

Mojoloco is working on a Brand Summary, a corporate identity, and a 12-month plan. We’re excited to see Kami’s message come together as the coming tour approaches!

Sincere congratulations to my partner Beth and her new husband, Cliff. I guess now she’s Beth Booth instead of Beth Carr. I still think Cliff should’ve taken her name instead……Beth Booth…..really?

We often say that “the question is not how can I take advantage of new marketing, but rather: how can I produce something relevant in the new market?” PledgeMail is a perfect example of a company positioned to flourish in the new market. Mojoloco will work with founder David Russel, consultant Ted Hart, and organizational guru Susan McDaniel to provide brand team support as the company nears its critical launch date.

We are very pleased to announce that Brown Bottling Group has decided to hire us to help them update and modernize a promotional video used to help introduce employees and prospects to their brand. Brown Bottling Group is Mississippi’s premier Pepsi bottling company and has shown tremendous growth throughout its existence.

Well, the big day finally arrived. Brent and Kristin are married! The wedding took place in Waveland, MS in a rebuilt church right on the waterfront. It was absolutely beautiful. It was a Catholic ceremony, with a few oddities mixed in- it was Brent and Kristin, after all.

Kim Wade, a local talk radio jock, will be hosting Jerold Sit of Practically Free Energy today at 5PM on WJNT AM 1180. Jerold will hit the airwaves to discuss PFE30, his new family of products and services designed to increase energy efficiency by reducing air loss through holes and improperly sealed ductwork.