http://mojolocoblog.com/wordpress The highly irregular, always entertaining blog of Mojoloco, llc.- about all things branding and marketing. Mon, 05 Jan 2009 19:42:44 +0000 http://backend.userland.com/rss092 en Mojoloco is rolling out a performance-based operating model for qualified prospects and clients.  The traditional agency/client relationship is based on billable time.  The problem is that the agency must provide due diligence while remaining under budget- this is often very difficult.  In many cases, either the agency or the client ... http://mojolocoblog.com/wordpress/2009/01/mojoloco-announces-performance-based-model/ This is what good branding is all about- forming a relationship with the consumer.  So many brands make the mistake of building a one-sided brand that does nothing but take from the consumer.  They learn quickly that consumers have little patience for such endeavors. Hyundai is advertising what they call the ... http://mojolocoblog.com/wordpress/2009/01/well-let-you-return-it/ Here's wishing everyone lots of eggnog, plenty of gifts and giving, and a wonderful holiday season.  Enjoy the break, come back renewed, and bring in 2009 with a bang! http://mojolocoblog.com/wordpress/2008/12/happy-holiday-season/ My last post regarding burger King was well-timed, it seems.  My intent was to speak my mind, as usual, and then let it go…move on.  There are better topics in the branding world to discuss than Burger King’s horrible positioning strategy. Until now… In the news today: BK is now making Flame, a ... http://mojolocoblog.com/wordpress/2008/12/oh-no-they-didnt/ Ok, so I’ve been holding my tongue on Burger King…but enough is enough already. It really should go without saying that the Burger King guy is just weird. The one where “the King” is peeking through the bedroom window? A little creepy. From there, we saw ... http://mojolocoblog.com/wordpress/2008/12/its-really-not-good-to-be-the-king/ I ran across this article this morning about a Stove Top Stuffing campaign set to launch in December.  The idea is that Kraft (maker of Stove Top) will provide heating in various bus shelters and provide cups of warm stuffing to pedestrians forced to wait in the cold for their ... http://mojolocoblog.com/wordpress/2008/12/its-the-experience-stupid/ The American Lung Association of Mississippi called on Mojoloco to help update their web site.  The organization relies heavily on their site to provide the public with education and information about their various activities and opportunities.  Mojoloco will be organizing the information, building a new look and feel, and providing ... http://mojolocoblog.com/wordpress/2008/12/lung-association-of-ms-gets-facelift/ Mojoloco welcomes two new clients to our family- Soccer Seen, Inc. and ShowMyGame.com.  Soccer Seen, Inc. is building a social networking platform for soccer clubs that will include tournament bracketing, club management, team and player profiles, and promotional tools.  Mojoloco will be drafting a positioning strategy for the company in ... http://mojolocoblog.com/wordpress/2008/12/mojoloco-provides-web-20-guidance/ Albert Einstein once said that the definition of insanity is “doing the same thing over and over and expecting a different result.” Think about that and then ask yourself if your current advertising strategy is based in insanity. I’ve spoken with several local small business owners this past week who, ... http://mojolocoblog.com/wordpress/2008/11/the-definition-of-insanity/ We are happy to have been associated with the Epilepsy Foundation of Mississippi’s annual fund raising event, “Off the Leash for Epilepsy”, this past weekend.  The foundation raised awareness and lots of money for their programs and services for Mississippians living with seizure disorders.  They also set a record for ... http://mojolocoblog.com/wordpress/2008/11/epilepsy-brings-out-the-dogs/